Logistics specialists with industry and technology experience

Your transformation partner making change less scary and more impactful

Lading is here to help you with your toughest challenges, focusing on what we know best, so that you can spend that time growing your business and keeping your people happy.

We provide comprehensive help desk support and consulting services to freight forwarders and forwarding software suppliers globally, in multiple languages, from offices in the USA and South Africa. By supporting both software providers and freight forwarders, we bring a rather unique perspective to the industry, and always have the best tools for the job.

When it comes to software we remain agnostic, it's up to you as a forwarder to pick the best solution for you, and we can help guide you through that process with our tailored audits, designed to understand your needs. Whether you use Magaya, CargoWise, BluJay, GoFreight, SoftLink or anything else, we've got you covered.

The perfect marriage of industry and tech expertise to support your business' growth.

Our teams are a mixture of FMS experienced professionals, ex-forwarders, and customer success specialists. This eclectic mix gives us the flexibility and range to help both forwarders and software providers with expertise across forwarding operations and project management.

Looking to implement new software? You can go from zero to live in a week.
Need to change your software platform? We've developed a solution to have you off-boarded from your old provider and ready to go with the new one with reduced operational disruption and minimal data loss.

If you need an experienced partner who is ready to tackle the hardest challenges in freight forwarding with you, while creating new opportunities for your business through software and processes, then Lading is the partner for you.

LogTech Expertise

CRM & Tariff Management, Finance & Accounting, Forwarding, Generic Customs, Liner / Agency, Setup & Maintenance of Workflow, Customize Documents & System Configuration, Transport, US Customs, Warehouse.

Global Reach, Local Service

You'll be partnering with experts located near you, speaking your language: English, Spanish, Portuguese, Greek, Afrikaans, French, Mandarin, and Cantonese.

Software Agnostic

We don't play favorites. By focusing on processes and productivity, we service most FMS and are adding more platform experts.

Customers who switch to Lading have saved
on average 25% compared to internal
CargoWise support spend (and more
when compared to hourly consulting spend).

We enable all logistics companies, regardless of size, to maximize productivity while controlling costs.

Global company founded in 2015

Offices in Europe, Africa, South America, and the US

24/7/365 worldwide coverage with multilingual capabilities

Available resources and know-how to support from 2 to 20,000 users

Proven results in helping freight forwarders automate their systems and reduce the cost of setup

Our Team

Rob Petti

An ex-day trader turned logistics professional, you'll usually find Rob in his office with his dog in tow. Rob started in logistics during the era of "green screen" software and created a niche in helping companies optimize their existing systems and data. 

He founded Lading in 2015 after leading global analytics at Toll Global Forwarding and built it into one of the top logistics consulting firms by obsessing over (and then optimizing) how logistics companies and their employees work with their software. 

In his spare time, Rob mentors small business owners and runs Prompt Global, a logistics software company. He and his dog work out of Brooklyn, NY.

Esté Heyneke

Esté is proudly South African!  With a passion for people - she completed her Honors Degree in Psychology - but decided that clients, rather than patients, were the way to go! She started her career in logistics in the UK as an Air Imports Controller.  

After relocating to South Africa (back to her roots), she continued with a customer service focus by providing internal and customer training and support - first as a CargoWise Application Specialist, and now managing Lading's global CargoWise Support Desk - providing top global logistic companies with CargoWise support.

In her spare time she serves as taxi driver for her two daughters.. and loves every moment of it... 

Esté's Motto:  Always treat others the way you would like to be treated.  Be kind!

Ken Kozlowski

Lading's resident US sports expert, Ken was born and raised in Chicago, but moved to the sun and ocean of Jacksonville, FL in 2017. With almost 25 years of experience in training and implementation of software solutions, the last 12 of which in the logistics industry, Ken knows what it takes to empower people. 

Passionate about assisting managers in achieving real and quantifiable results and data, Ken's approach focuses on keeping end users engaged, comfortable, and always learning something new.

When not teaching you'll find Ken on the golf course, or better yet watching the Jacksonville Jaguars down at the Bank Field.

Peter Paizes

Peter is a humble IT professional from South Africa who sometimes forgets that he built one of South Africa's leading customs compliance solutions. Since moving on from that space, Peter has become a key part of Lading's team as our main problem solver.

Peter's enthusiastic approach to everything always yields amazing results, and he looks forward to the new challenges you're going to throw his way!